Nov 02, 2022

What Is Ad Verification? 

Advertisements are an important part of a brand’s marketing strategy. However, keeping in mind the increasing cases of online ad frauds, ad verification becomes vital for companies. Ad verification is a process of cross-checking to ensure if your ad is displayed on suitable websites and reaching the target audience.  

Why Ad Verification Is Important? 

The cases of ad frauds are increasing at an alarming rate. In fact, the situation is such that the ad fraudsters are coming up with new techniques each day to dupe companies who require ad posting services to grow their brand. The most common types of ad fraud strategies include creating fake traffic using bots, generating false clicks on ads that have pay per click (PPC) model, posting a brand’s ad on illegal or adult websites to defame it, and faking location data to publish ad targeting a location different than the intended one. 

Without proper ad verification services and tools, a company can face a shortage in its marketing budget, tarnished brand reputation, and a poor relation with its customers. Therefore, ad verification becomes crucial for brands. Using fast, reliable and affordable Rainproxy proxies, you can timely monitor your ads and prevent ad frauds. 

How Do Proxies Help In Ad Verification?

Ad fraudsters usually block the companies they post ads for from viewing the original ad. However, proxies help brands in various ways to monitor their ads by masking their IP address with that of a proxy service provider’s IP. 

Different Ways In Which Proxies Help In Ad Verification

Help Companies Bypass IP Blocking: Ad scammers are able to manipulate the ads they post for companies by blocking them from accessing the original ads. However, with the help of proxies, companies can bypass IP blocking by using the unique IP addresses of proxy service providers and get access to their company ads as published by the advertising agencies. As a result, companies can now monitor their ads and detect if any ad fraud has been done. 

Bypass Geo Blocks: If an ad fraudster posts a company’s ad on a website based in a location different than that intended by the company, it becomes difficult for the company to identify the scam that is going on. Nonetheless, companies are able to bypass location restrictions with the help of proxies and can access their ads regardless of the location. 

Gain Anonymity: Ad fraudsters can easily block a company from accessing its ads if they detect that the company is taking ad verification services. However, the company can continue the ad verification process by remaining anonymous with the help of proxies.

Different Proxies Provided By Rainproxy 

- Residential Proxies

- Static Residential Proxies

- Datacenter Proxies

- Sneaker Proxies 

Which Proxies are the Best for Ad Verification?

Rainproxy static residential and datacenter proxies are best for brand protection. 

Static Residential Proxies: Static residential proxies are perfect for ad verification. These proxies have the strengths of both residential and datacenter proxies. Static residential proxies are hard to detect as they have authentic and unique IP addresses located in different geo locations. 

Since ad scammers can now no longer distinguish the IP addresses of other users from that of the company’s IP address, it becomes difficult for them to block the company from accessing the ad. With Rainproxy, you get 700+ static residential proxies in multiple locations with zero blocks for complete ad verification.

Datacenter Proxies: With Rainproxy datacenter proxies, you can quickly crawl through different websites without getting blocked or restricted. This way you can view your ad in real time as any other person would see it and easily detect if your requested ad is misused by the ad publishing companies for their benefit.